For ALSGBI, Mölnlycke requested vast amounts of product display options, while maintaining as much walking space on the stand as possible. With this in mind, damngood took the opportunity of placing small products within 25mm solid acrylic cases within the modular floor system. Allowing clients to view products, but not be blocked off by large podiums for such small products. The stand felt alive with the amount of real products clients could see, making the stand feel positively atmospheric.